Entertainment

Liz Feldman Extends Overall Deal With Netflix and Sets New Dark Comedy Series All the Rage

The landscape of television comedy continues to shift toward nuanced, character-driven storytelling that blends sharp humor with emotional complexity. Demonstrating its ongoing commitment to this genre, streaming giant Netflix has officially announced a major creative milestone with one of its most reliable hitmakers. Liz Feldman, the visionary mind behind critically acclaimed projects such as Dead to Me and the 2024 ensemble series No Good Deed, has extended her overarching creative partnership with the platform. Alongside this lucrative contract renewal, Netflix has greenlit a brand-new dark comedy series titled All the Rage, cementing Feldman’s status as a central pillar of the streamer’s comedic strategy.

The newly ordered series is co-created by Feldman and long-time collaborator Kelly Hutchinson. Both creators bring a deep history of working together within the Netflix ecosystem, having previously collaborated on both Dead to Me and No Good Deed. Hutchinson will serve alongside Feldman as an executive producer on All the Rage, maintaining a creative partnership that spans decades. The production team is further bolstered by heavyweights from Gloria Sanchez Productions, with Will Ferrell and Jessica Elbaum executive producing. Additionally, Christie Smith of Rise Management has been named as an executive producer, bringing together the exact creative core that spearheaded Feldman’s previous successes on the platform.

Premise and Creative Origins of All the Rage

According to the official logline provided by Netflix, All the Rage revolves around the characters of Emma and Eli, described as old friends who cross paths and reconnect following a prolonged period of estrangement. Rather than settling into nostalgia, the duo discovers an unconventional new lease on life and purpose through a shared mission: taking down the man who originally drove a wedge between them and tore their lives apart.

The roots of this narrative run surprisingly deep in reality. In a joint statement released to announce the series, Feldman and Hutchinson offered insight into the personal inspiration behind the project. They noted that the entirely fictionalized story of revenge is fundamentally fueled by their own authentic, three-decade friendship.

"We’re thrilled to tell this completely made-up story about revenge inspired by our very real friendship of 30 years," Feldman and Hutchinson stated. They added a touch of signature self-deprecating humor regarding their working dynamic and the corporate backing of their therapeutic process: "Thank you to Netflix for being the best partners in the biz and, more importantly, for paying us to finally work through 30 years of neurosis and resentment."

This blend of personal history and high-stakes comedic friction has become a trademark of Feldman’s writing style, often exploring the dark underbelly of human relationships, grief, and long-buried resentments.

A Proven Track Record on Netflix

The greenlighting of All the Rage is the direct result of a remarkably successful creative marriage between Liz Feldman and Netflix, a partnership that has consistently yielded both critical acclaim and robust viewership figures over the years.

The cornerstone of this collaboration remains Dead to Me, which premiered its first season and quickly became a cultural touchstone. Starring Christina Applegate as Jen Harding and Linda Cardellini as Judy Hale, the series followed two women who meet in a grief support group and forge an unlikely, deeply complicated friendship rooted in secrets, murder, and dark comedic timing. Over the course of its three-season run, Dead to Me established itself as a critical darling. The show earned six prestigious Primetime Emmy Award nominations, including a coveted nod for Outstanding Comedy Series. Both leading women, Applegate and Cardellini, received individual acting nominations for their tour-de-force performances, cementing the series as a landmark achievement in modern streaming dark comedy.

Following the conclusion of Dead to Me, Feldman expanded her scope with the 2024 ensemble series No Good Deed. That project pushed her creative boundaries further by orchestrating a massive, star-studded cast that featured the talents of Lisa Kudrow, Ray Romano, Linda Cardellini, Luke Wilson, O-T Fagbenle, Abbi Jacobson, Denis Leary, Poppy Liu, and Teyonah Parris. The series demonstrated Feldman’s capacity to manage complex, multi-narrative storytelling while maintaining the sharp, witty undertones that define her brand.

Executive Perspectives and Industry Reactions

The decision to extend Feldman’s overall deal and greenlight All the Rage reflects a strategic priority for Netflix as the streaming giant continues to court top-tier showrunners who can deliver distinct, recognizable voices.

Tracey Pakosta, Netflix’s vice president of comedy series, emphasized the value of Feldman’s unique creative vision and her proven ability to connect with global audiences. In an official statement regarding the deal extension and the new series order, Pakosta highlighted the specific dynamic that makes Feldman and Hutchinson such a formidable creative team.

"We’re excited to continue our partnership with Liz and bring more of her distinct, brilliant vision to audiences worldwide," Pakosta said. "Her decades-long friendship with Kelly fuels their unique and sharp creative chemistry, which they showcased during their collaboration on Dead to Me. We’re thrilled to have them join forces again for All the Rage, which is sure to blend dark comedy and emotional depth like only Liz and Kelly can."

The ongoing collaboration also highlights the strategic positioning of Gloria Sanchez Productions. Headed by Will Ferrell and Jessica Elbaum, the production banner has carved out a formidable niche in Hollywood for producing edgy, female-centric comedies and dramatic series that challenge traditional genre boundaries. Their continued involvement alongside Feldman signals a high level of institutional trust in the creative direction of All the Rage.

Talent Representation and Industry Logistics

Behind the scenes, the formation of this new project has involved major talent agencies and management firms across the entertainment industry. Liz Feldman is represented by Creative Artists Agency (CAA), Rise Management, and the legal firm Yorn Levine Barnes. Kelly Hutchinson’s professional interests are managed by United Talent Agency (UTA), SEL Media Group, and legal representation from Goodman Genow.

Meanwhile, Will Ferrell and Jessica Elbaum are represented by United Talent Agency, with Ferrell also maintaining representation through Mosaic and the law firm of Jackoway Austen Tyerman. These robust representations underscore the high-profile nature of the deal and the substantial industry weight carried by the creative principals involved in bringing All the Rage to the screen.

Broader Implications for the Streaming Comedy Landscape

The extension of Liz Feldman’s overall deal with Netflix and the addition of All the Rage to the platform’s upcoming slate offer significant insight into the current economics and strategy of prestige streaming television. In an era where platforms are increasingly cautious with their development budgets and overall talent deals, securing a creator with a proven track record of delivering both award-recognized hits and culturally resonant watercooler moments is paramount.

Feldman specializes in a specific sub-genre—the female-led, high-concept dark comedy—that has historically proven exceptionally durable in the subscription video-on-demand (SVOD) market. Shows built around complex female friendships, moral ambiguity, and escalating absurd situations tend to drive high completion rates and intense fandom engagement, metrics that are critical for modern streaming platforms focused on subscriber retention.

Furthermore, by leaning into the personal dynamic between Feldman and Hutchinson, Netflix is capitalizing on a growing industry trend of autorship grounded in authentic, long-term personal relationships. As pre-production on All the Rage gets underway, industry watchers will be closely monitoring how the series builds upon the narrative foundations laid by Dead to Me, while pushing the boundaries of what television dark comedies can achieve in an increasingly crowded digital marketplace. With a seasoned team of producers, a proven showrunner, and a loyal subscriber base waiting for her next project, Liz Feldman’s extended partnership with Netflix positions the streamer to maintain its competitive edge in the prestige comedy arena for years to come.

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